CFA Institute Take 15 Series: 10-15 minute interviews with leading practitioners on timely topics in market and credit risk as well as ethics. CFA Institute is a global membership organization that awards the Chartered Financial Analyst® (CFA®) designation. CFA Institute leads the investment industry by setting the highest standards of ethics and professional excellence and vigorously advocating fair and transparent capital markets.

Richard Howitt, CEO of the International Integrated Reporting Council, discusses the power of Integrated Reports for investors. For example, their additional detail on multiple sources of capital and return; their prospective, not retroactive nature; and their insistence on executive management narrative to help make sense of data.