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Enterprising Investor


Formerly Guiding Assets, Enterprising Investor is the flagship podcast of CFA Institute and the definitive program for the investment management industry. As stewards of the investment industry, Guiding Assets will feature intimate conversations with some of the most influential people from the world of finance about the topics that matter most to investment professionals. The show will also share crucial insights and best practices to help guide investors to make smart, ethical decisions. Enterprising Investor will continue to help build a better world for investors.

Host: Mike Wallberg, CFA

Producer: Mitchell Forst 

Feb 15, 2017

In Episode #302, Frank Murtha, co-founder of MarketPsych, a behavioral finance consulting firm, has researched investor psychology extensively to better understand why investors often make irrational decisions. In this interview, Murtha explains how personality affects investing, how important self-awareness is, and how investors can mitigate their behavioral blind spots. He also identifies some of the common traits of successful financial advisers.