CFA Institute Take 15 Series: 10-15 minute interviews with leading practitioners on timely topics in market and credit risk as well as ethics. CFA Institute is a global membership organization that awards the Chartered Financial Analyst® (CFA®) designation. CFA Institute leads the investment industry by setting the highest standards of ethics and professional excellence and vigorously advocating fair and transparent capital markets.

Many people would claim to know right from wrong and yet don’t act on it. What is it that so often stops us from acting on our values at work when we know what is right? What can organizations do to help individuals “find their voice” when it comes to promoting ethics and integrity within their organization? In this interview conducted at the 71st CFA Institute Annual Conference in Hong Kong, Mary C. Gentile, creator and director of Giving Voice to Values (GVV) at the University of Virginia Darden School of Business, explains the values-driven leadership that is at the center of GVV, an innovative approach to values-driven leadership development in business education and the workplace.

Direct download: Find_Your_Voice_and_Avoid_Ethical_Pitfalls.mp3
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